The idea of boosting mental fitness clearly has widespread appeal, but is that due to scientific evidence, or empty marketing promises? Nintendo is resurrecting its fourth best-selling DS game, Brain Age, and now bringing it to the Switch in Japan this December. Of course, smartphones weren’t the original home for brain training games. In 2018, consumers spent an estimated $1.9 billion (£1.5bn) on brain training apps such as Lumosity, Peak and Elevate – a fourfold increase from $475 million (£383m) globally in 2012, according to SharpBrains, an independent market research firm tracking brain health technology. And there are a lot of people who buy it. All you’ll have to do is set aside a few minutes each day to complete puzzles, memory games and word quizzes.Īt least, that’s the idea. In the same way that we might go to the gym to exercise, a daily mental workout is said to produce physical changes in the brain. Some also suggest they could help stave off memory loss, dementia and even Alzheimer’s disease. Search “brain training” and you’ll find endless apps and websites promising to make you smarter, sharper and keep you mentally agile. With an ageing population worried about cognitive decline, brain training apps have soared in popularity.
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